Why advertise on the Internet?

 

Advertising Advantages

Greater possibility of advertising on the Internet than on TV Customers’ attention is much greater.
1-to-1 communication.
Possibility of reaching individual customer.
Customers approach a product or service with greater attention Important psychological influence on a visitor.

Numbers

At this moment, there are 1.2 billion people in the world who use the Internet.
There are 322 million Internet users in Europe.

Internet Users in Serbia

At this moment, there are 2 million Internet users in Serbia.
25% or ¼ of the population uses the Internet in Serbia.
There are 70,000 new users every six months in Serbia.

Users

Companies, university, college and high-school students.
Generally, urban people of medium and high purchasing power.

Internet Advertising

“None of world’s companies have started a communication and promotion campaign without the use of the Internet.”

Internet Comparing to Other Media in Serbia

National TV 1 second of advertisement: 10-200 EUR
Minimal Campaign Budget: 10,000-150,000 EUR
National Radio 1 second of advertisement: 1-10 EUR
Minimal Campaign Budget: 200-3,000 EUR
National daily newspapers, monthly and other magazines…:
Minimal Campaign Budget: 300-3,000 EUR
Outdoor 400-450 EUR monthly per page

Web banner: from 20 EUR
Minimal Campaign Budget: from 100 EUR

Internet advertising is the smallest and in the long-term most profitable marketing investment.

Using the Internet as a communication channel
                                                   you always gain more.